Case Study: BAE Systems achieves consistent, transparent product planning with Aha! Roadmaps

Aha! helped us bring consistency and transparency to our product plans

BAE Systems Applied Intelligence, a London-based business serving the financial services sector (10,001+ employees), struggled to coordinate product plans across multiple teams. Roadmaps lived in PowerPoint, features were tracked in spreadsheets, and implementation was managed in Jira, creating manual update work, misalignment between product and engineering, and limited visibility into progress.

After adopting Aha! Roadmaps they centralized strategy, backlog and release planning with shared templates, a planning board for epics/features, Jira links, and Gantt charts for coordinated launches. The result was consistent, transparent roadmaps that connect strategy to delivery, faster status reporting (they no longer spend 30% of their time chasing updates), and better cross-team collaboration and decision-making.

BAE Systems

Peter Fisher

Product Director, Financial Services