Case Study: LocaliQ achieves clearer roadmap communication and goal-driven prioritization with Aha!

Aha! helped us better communicate work to stakeholders

Local iQ, a marketing solution from the USA Today Network based in Plano, TX, needed a clearer way to share an up-to-date roadmap and keep the full scope of initiatives visible. Without a single source of truth, prioritization was difficult and it was hard to ensure new ideas aligned with organizational goals.

Implementing Aha! gave the team roadmap visualizations, initiative templates, and a way to link initiatives and features directly to goals, with Jira integration smoothing adoption. As a result, planning meetings now focus on refining goals, tactical work follows documented guiding principles, and the team can prioritize confidently knowing their work moves the needle on strategic objectives.

LocaliQ

Nic Mendoza

Cofounder & Senior Director of Product