Case Study: Loudfund achieves streamlined product roadmapping and team alignment with Aha!

Aha! has helped our product management team get on a roll

Loudfund is an Atlanta-based music startup (1–10 employees) and the first platform that pairs selected artists with fans. The product team had never built a roadmap from scratch and struggled to turn strategy into a concrete plan: they couldn’t reliably plan releases, track the impact of changes, or move ideas through a repeatable process to delivery.

Adopting Aha! gave them a guided, centralized roadmapping system with visual timelines, automatic updates and JIRA integration. The team now maintains a single source of truth, produces polished roadmaps and PDFs for stakeholders, and—using the new process and visuals—has gone from stuck to consistently building products from a well-defined roadmap.

Loudfund

Chad Bercea

Head of Product & Design