Case Study: AutoScout24 achieves centralized client engagement management with Aha!

Aha! gave us a platform for managing all client engagements

AutoScout24, the largest pan-European online car market, needed a better way to manage new client software engagements. The team was using multiple tools to track customer ideas, features, release plans, and timelines, which made it hard to set strategy, collaborate, and keep customers updated. They also spent too much time rebuilding presentations to share progress and plans.

AutoScout24 implemented Aha! as a central platform for managing client engagements and product information. With Aha!, they gained full project visibility for customers, faster feedback loops, and an ideas portal that captures customer input in real time. The result was more transparent prioritization, better cross-functional collaboration, and a significant increase in customer conversations, helping the team respond more effectively to customer needs.

AutoScout24