Case Study: Meltwater achieves streamlined idea collection and prioritization with Aha!

Aha! gave us a place to review and prioritize product ideas

Meltwater, a global information and technology services company with over 1,000 employees, struggled to capture and act on product ideas from its sales team. Prior tools produced disorganized, hard-to-search suggestions with no tracking or clear prioritization, so submitters never knew what happened to their ideas and product managers lacked a reliable way to route and evaluate requests.

Implementing Aha!’s Ideas Portal gave sales a structured template for submissions, real-time duplicate detection and upvoting, category-based routing to the right product manager, and easy promotion of ideas to roadmap features. The result: clearer communication, faster prioritization based on crowd votes and business impact, automated notifications for status changes, and greater confidence that sales input is heard—allowing Meltwater to build more of what customers want.

Meltwater

Per Risberg

Senior Product Manager