Case Study: Juvare achieves unified, strategy-driven marketing planning and visibility with Aha!

Aha! gave us a consistent way to manage marketing work

Juvare, a 200–500 person provider of critical incident management software based in Atlanta, struggled to manage marketing work across multiple tools. Using Jira for requests and day-to-day tasks proved ill-suited to marketing’s needs, leaving the team without a strategy-first approach, consistent workflows, or clear visibility to show leadership how marketing efforts drove business outcomes.

Adopting Aha! marketing workspaces gave Juvare a single system to define initiatives, set priorities, and manage campaigns, launches, and programs. With boards, Gantt charts, a requests portal, asset attachments, and in-app collaboration, the team now has consistent workflows, better cross-team coordination (including product management), streamlined reviews, and clear visibility into marketing’s impact.

Juvare

Josh Byrd

VP of Marketing