Case Study: Certain achieves strategic alignment and an organized product portfolio with Aha!

Aha! enables us to tie development work back to strategy

Certain, a San Francisco–based enterprise event management software company, needed a better way to organize and align its growing product development portfolio. With six development tracks running in parallel, the team struggled to define company vision and strategic initiatives, document requirements, and track features and releases in real time while keeping all departments transparent and in sync.

Implementing Aha! gave Certain a centralized roadmapping solution to document vision and initiatives, create a hierarchy of product lines, and map strategic objectives to releases. With Jira integration, engineers stayed in their workflow while Finance, Marketing, Product, and Engineering quickly adopted the tool, resulting in clear timelines, coordinated release dates across tracks, and stronger cross‑department buy‑in for portfolio planning and management.

Certain

David Burton

VP Product Development and Cloud Operations