Case Study: GB Group achieves unified product management and streamlined development collaboration with Aha!

Aha! allows our teams to get the most current information

GB Group, a Chester-based specialist in identity data intelligence (501–1,000 employees), struggled to keep its product and development teams aligned. Disparate product teams used different processes and ways of storing and sharing work, which created inconsistencies, duplicated effort, and a heavy manual burden to produce reports for different audiences.

They adopted Aha! as the standard product-management tool and integrated it with Visual Studio, enabling planning to flow directly into development. Using Aha!’s reports and notebook features to save and share views, GB Group eliminated duplication, ensured everyone had the most current information, improved alignment from strategy to features, and made faster, more confident decisions.

GB Group

Craig Pinhorne-Smy

Product Owner