Case Study: UCLA Health System boosts blog traffic and patient engagement with Aha Media Group

UCLA Health System increases blog traffic 148% with Aha Media Group

UCLA Health System faced the challenge of increasing patient engagement through timely content while also establishing a secure platform for patients to share their stories. Their internal team was too busy to optimize existing press releases for search, and they lacked a vetted, private method to collect patient testimonials. They partnered with Aha Media Group for its content strategy and creation services.

Aha Media Group implemented a solution that included newsjacking current health topics, repurposing existing UCLA content, and interviewing physicians. They also established a secure form for patient story submissions. This strategy led to astounding results, including a 148% increase in direct blog traffic, a 189% increase in search engine referrals, and a tripling of social media visits.

UCLA Health System