Case Study: UCLA Health System boosts new parent patient engagement with Aha Media Group

UCLA Health System achieves 53% unique open rate with Aha Media Group

UCLA Health System, an academic medical center, faced the challenge of keeping new parents engaged with essential health information after discharge from the hospital. They partnered with Aha Media Group to develop a targeted email strategy that would provide timely and relevant support during this critical time.

Aha Media Group created an automated 8-week email campaign with content tailored to new parents' needs. The results were highly successful, featuring a 53% average unique open rate and a 24% average click-through rate, both well above industry averages. The campaign also maintained a 0% unsubscribe rate, demonstrating its relevance and value in boosting patient engagement and loyalty for UCLA Health.

UCLA Health System