Case Study: UC Davis Health builds a unified content strategy and workflow with Aha Media Group

UC Davis Health builds a shared editorial strategy in 3 phases with Aha Media Group

UC Davis Health, a major health system, faced challenges with siloed content creation across its marketing, communications, and digital teams. This lack of a unified strategy led to inefficiencies and a plateau in content performance. They engaged Aha Media Group to develop an integrated content strategy that would align their workflows with audience needs and organizational goals.

Aha Media Group conducted an extensive discovery and delivered a comprehensive editorial toolkit, including audience personas, content journey maps, and voice-and-tone guidelines. This solution provided the framework for a new, documented content workflow, which drove greater team alignment and operational efficiency. The results included more strategic, audience-centered content that improved relevance and connected efforts directly to key objectives.

UC Davis Health