Case Study: Sentara Health boosts provider profile visibility and patient engagement with Aha Media Group

Sentara Health boosts provider profile visibility with Aha Media Group, ranking for 504 organic keywords

Sentara Health sought to maximize the value of its provider profile pages, which are high-value assets for patient decision-making but are often treated as basic directories. The health system engaged Aha Media Group to reformat and rewrite these profiles with the goal of differentiating its physicians, connecting emotionally with patients, and capturing high-intent organic search traffic.

Aha Media Group implemented a narrative-driven approach to the provider profiles, creating content grounded in patient research that highlighted care philosophy in a conversational tone. The solution achieved significant results, with the provider profile section now ranking for over 500 organic keywords; 44% of that keyword visibility reflects high-intent traffic from patients comparing providers or ready to take action. The project also earned Sentara a MASHSMD Healthcare Excellence Award.

Sentara Health