Case Study: Penn Medicine boosts organic traffic and new users with Aha Media Group

Penn Medicine boosts new users 1,088% with Aha Media Group

Penn Medicine, an academic medical center, sought to elevate its online presence for its Heart and Vascular Center. Their challenge was that existing website content was outdated, lacked search engine optimization (SEO), and failed to communicate their advanced cardiac treatments and clinical trials, making them appear similar to less-specialized local hospitals. To address this, they engaged the vendor Aha Media Group for its healthcare content writing and SEO strategy services.

Aha Media Group implemented a solution that involved creating patient-focused content templates based on keyword research and managing stakeholder approvals directly with physicians. This approach delivered optimized, ready-to-publish content on time. The results were significant, including a 1,088% increase in new users, a 970% rise in organic sessions, and a 650% improvement in search engine results page rankings. This measurable success led other service lines within Penn Medicine to also partner with Aha Media Group.

Penn Medicine