Case Study: National Gaucher Foundation doubles online donations with Aha Media Group

National Gaucher Foundation boosts organic traffic 52% with Aha Media Group

The National Gaucher Foundation (NGF), a nonprofit supporting patients with a rare disease, faced a challenge with its outdated and jargon-filled website content, which failed to engage its audience. To address this, they partnered with Aha Media Group for a content rewrite and blogging service to create more accessible and findable information for patients and caregivers.

Aha Media Group implemented a solution involving custom, SEO-optimized web content and a monthly blog, with topics informed by audience research and social listening. This strategy resulted in a 52% increase in organic search traffic, a 252% increase in overall visitors, and a doubling of online donations for NGF, demonstrating a direct and significant return on investment.

National Gaucher Foundation