Case Study: Mass General Brigham boosts patient education blog visibility with Aha Media Group

Mass General Brigham reaches 1M+ monthly views with Aha Media Group

Mass General Brigham, a major health system, faced the challenge of declining traffic to its patient education blog due to the rise of AI search and zero-click results. They partnered with vendor Aha Media Group for content creation services to establish their blog as a trusted destination for health information and remain discoverable in search.

Aha Media Group implemented a solution involving interviews with clinicians to create clear, empathetic, and search-optimized articles that answered real patient questions. The results were significant, with the blog bucking industry trends to achieve over 1 million monthly views, an average time on page exceeding two and a half minutes, and expanded search visibility. The project also earned a prestigious industry award for excellence in writing.

Mass General Brigham