Case Study: Henry Ford Health System achieves national media exposure with Aha Media Group

Henry Ford Health System boosts traffic 800% with Aha Media Group

Henry Ford Health System, an academic medical center, partnered with content marketing vendor Aha Media Group to enhance its online presence and authority through its LiveWell blog. The challenge was to effectively reach a wider audience and establish its physicians as thought leaders in the competitive healthcare space.

Aha Media Group implemented a strategic SEO content plan, writing eight blogs per month focused on strong headlines, relevant keywords, and alt tags. This approach led to a specific blog post ranking first on Google, which was subsequently discovered and featured by Good Morning America. The results were significant, including an 800% increase in blog traffic within the first year and a 250% increase in views for the featured physician's profile, securing national exposure for the health system.

Henry Ford Health System