Case Study: Henry Ford Health achieves 800% blog traffic growth with Aha Media Group

Henry Ford Health boosts blog traffic 800% with Aha Media Group

Henry Ford Health System faced a challenge with its LiveWell wellness publication, which hosted syndicated content that was bland and failed to engage a wider external audience. The site primarily received traffic from internal employees, and the marketing team at Henry Ford wanted to expand its reach and increase user engagement. They partnered with Aha Media Group for a content strategy and custom content creation to address these issues.

Aha Media Group implemented a new strategy that included a discovery process, audience persona workshops, and the creation of tailored blog content. This solution repurposed the site into an engaging blog that directed readers to wellness programs. The results were highly successful, yielding an 800% increase in blog traffic within one year and driving nearly 100 new monthly users to Henry Ford’s wellness programs, with traffic coming from a variety of external sources.

Henry Ford Health System