Case Study: Children’s Hospital Los Angeles Achieves 141% Organic Traffic Growth with Aha Media Group

Children’s Hospital Los Angeles raises organic traffic 141% with Aha Media Group

Children’s Hospital Los Angeles (CHLA) faced a challenge where the website for its renowned Heart Institute did not reflect its clinical excellence or family-centered care, leading to poor SEO performance and a lack of engaging content for patients and providers. To address this, the hospital engaged Aha Media Group for a content strategy and writing service to transform its online presence.

Aha Media Group conducted a comprehensive content assessment and stakeholder interviews to create dozens of new, easy-to-understand pages. The solution improved brand messaging, usability, and SEO, which resulted in a 141% increase in organic traffic within the first six months. The vendor's work also led to a sustained 57% increase in page views over two years, significantly boosting the visibility of CHLA's pediatric cardiology services.

Children’s Hospital Los Angeles (chla)