Case Study: American Nurses Association Enterprise builds nurse engagement and healthier habits with Aha Media Group

American Nurses Association Enterprise grows engagement 137% with Aha Media Group

The American Nurses Association (ANA) Enterprise faced the challenge of improving the health of the nation's nurses, who were found to be at greater risk for poor health outcomes than the average American. To engage this audience, ANA partnered with vendor Aha Media Group to create motivating and ready-to-publish content for its Healthy Nurse, Healthy Nation™ initiative.

Aha Media Group developed a content strategy that included blogs, newsletters, and interactive health challenges. This solution led to significant results, including over 340,000 participants taking steps to improve their health. The initiative saw a 137% growth in its audience and a 107% increase in web traffic, while a dedicated Facebook group grew to nearly 10,000 members.

American Nurses Association (ana) Enterprise