Case Study: Advocate Aurora Health Heart and Vascular Team boosts patient engagement with Aha Media Group

Advocate Aurora Health Heart and Vascular Team boosts organic traffic 132x with Aha Media Group

Advocate Aurora Health's Heart and Vascular team faced a challenge with their website, which suffered from low patient engagement, a high bounce rate, and poor organic traffic. Their content was not effectively serving patients or reflecting the system's high-quality care. To address this, they partnered with Aha Media Group for a strategic content overhaul.

Aha Media Group conducted a comprehensive content audit and developed a new sitemap and strategy focused on UX and SEO. They then wrote 200 pages of empathetic, patient-focused content. This solution led to a massive 132x growth in organic traffic over eight years, a 20% increase in time spent on the site, and a 22% rise in engagement rates, dramatically improving the site's performance for Advocate Aurora Health.

Advocate Aurora Health Heart and Vascular Team