Case Study: The Murdoch Family achieves digitised farm management and improved profitability with Agworld

Murdoch Family - Customer Case Study

The Murdoch Family, sixth-generation farmers at Warooka, SA, managed their operation with pen-and-paper until 2010 when Stuart Murdoch decided to digitise records for greater accuracy and planning. Agronomist Bill Long introduced them to the Agworld platform, which the family adopted to track rotations, inputs, field history and collaborate with their agronomist.

By using Agworld, the Murdochs now plan and budget before the season, receive recommendations from their agronomist, create and access digital farm records across the team, and analyse results after harvest. Agworld has improved accuracy and teamwork, helped prevent application errors, provided real-time cost-of-production visibility for better decision-making, and given them nine years of historical field data to speed scouting and chemical decisions.