Case Study: Hough Farms achieves data-driven independence and improved planning with Agworld

Independence Key to Building a Long-term Data-driven Strategy

Hough Farms, a diverse family-run operation in David City, NE (8,000 acres and an 8,000-head feed yard), faced a challenge when their legacy farm management software was sold to a large input supplier. Concerned about data ownership and needing far better reporting to drive decisions, they sought an independent solution and evaluated the Agworld platform.

Agworld, through its partnership with K⋅Coe Isom, provided an independent farm management platform that unified data flows with their accountant, enabled collaborative pre-season planning and in-season adjustments, and delivered field-by-field analysis and stronger reporting. As a result, Hough Farms gained clear operational visibility, involved roughly 80% of the team through shared access, improved buying power by ordering inputs at the season start using Agworld’s accurate forecasts, and can now measure profitability by field.

Hough Farms

Jesse Hough

Hough Farms