Case Study: McGregor Gourlay achieves better stock forecasting and faster grower recommendations with Agworld

Generating value by using data instead of shiny tools

McGregor Gourlay, an ag retail business with 13 branches in Northern New South Wales and Southern Queensland, struggled with a legacy digital-ag solution that couldn’t be integrated company-wide or give merchandise managers the visibility needed to forecast inventory. To address this, they adopted the Agworld platform for agronomy planning and recommendations.

By rolling out Agworld across the organisation and having agronomists plan and record recommendations in the platform, McGregor Gourlay gained shared, real‑time field and grower data. Agworld lets agronomists send recommendations to growers instantly—speeding treatment execution—and gives merchandise managers increased visibility to forecast stock requirements more accurately, improving operational efficiency and client service.

McGregor Gourlay

Dan Sweeney

McGregor Gourlay