Case Study: Michael Cobiac (Kingston SE cattle farmer) achieves higher productivity and simpler record-keeping with AgriWebb

Driving farm best practices with simple tech

Michael Cobiac runs a 600‑hectare cattle operation at Kingston SE, South Australia (2,350 head) and, after shifting to a pure Angus herd, faced inefficiencies in grazing and recordkeeping that limited productivity. To address this he adopted AgriWebb’s offline and cloud‑based farm management software, using modules like the Operational Planner and Task Management to track grazing history, feed on offer and stocking rates.

AgriWebb’s mobile field entry and automatic cloud sync replaced pen‑and‑paper records, giving Michael a single data entry workflow that supports LPA and EU audits and delivers actionable insights. As a result, Michael has moved all recordkeeping to AgriWebb, can quickly identify over‑ and under‑utilised paddocks, measure resources more precisely, save time on administration, and make data‑driven decisions that drive efficiency and profitability.