Case Study: L’Oréal drives innovation with Agorize

L’Oréal Innovation Runway 2020

The customer, L’Oréal, sought to partner with innovative startups to co-create cutting-edge beauty solutions and accelerate its open innovation strategy. To source these partners, they utilized the Agorize platform to run the L’Oréal Innovation Runway 2020 challenge, which targeted startups, students, and subject matter experts across the Asia Pacific region.

Using the Agorize solution, L’Oréal successfully managed the entire challenge process, from application and mentoring to the final selection. This resulted in over 100 applications—a 15% increase from the previous year—and the identification of two winning startups that received grants and the opportunity to collaborate with L’Oréal, effectively strengthening the company's innovation pipeline and external community engagement.

L’Oreal

Mark Phong

R&I Asia Director Advanced Research Labs and Business Development