Case Study: Franklin & Marshall College saves 15 hours a week and boosts engagement with Agorapulse

Franklin & Marshall College saves 15 hours a week with Agorapulse

Franklin & Marshall College, a private liberal arts college, faced challenges managing its decentralized social media presence across 13 profiles and multiple departments using Sprout Social. The platform's cost and limited flexibility made coordinating content and maintaining a unified voice increasingly unmanageable for the team. Seeking a better solution, the college turned to the social media management platform Agorapulse.

By implementing Agorapulse, the college centralized its strategy with features like approval workflows, collaborative calendars, and AI-assisted tools for alt text and copy variation. This solution saved the team 10-15 hours weekly on content management. Furthermore, Agorapulse helped drive measurable improvements, including a 36.9% increase in Instagram mentions, an 11% rise in engagement for athletics pages, and 55% engagement growth on alumni-focused channels within reported periods.

Franklin & Marshall College