Case Study: Iris Family Support Center achieves record-breaking social media engagement with Agorapulse

Child Welfare Agency Transforms Social Media Strategy, Achieves Record-Breaking Q1 Results

Iris Family Support Center, a child welfare nonprofit serving families across 41 Indiana counties, needed a better way to manage 16 social profiles after its social media workload became overwhelming. The team had been using Hootsuite and direct platform posting, but scheduling content and coordinating across multiple organizations was taking too much time and creating inefficiencies.

Agorapulse implemented a more robust scheduling, collaboration, and reporting solution for Iris Family Support Center. With Agorapulse, the organization cut social media management time by 75% and reduced weekly scheduling from 6–8 hours to just 2–3 hours, while also reaching its annual engagement goal in one month and hitting as many people in Q1 as it had in the entire prior record-breaking year.

Iris Family Support Center

Whitney Craig

Marketing and Communications Director