Case Study: ConstructConnect achieves 2,000 event registrations in 24 hours with Agorapulse

2K Registrations in 24 Hours via Employee Advocacy

ConstructConnect, a provider of pre-construction software, needed to launch its first employee advocacy program and find a better way to promote key content like its economic webcasts. Its existing social media tool lacked advocacy features, link tracking, UTM support, and meaningful reporting, making it difficult to prove ROI or scale results. ConstructConnect turned to Agorapulse and its Advocacy feature to solve this challenge.

With Agorapulse, ConstructConnect built a streamlined employee advocacy workflow that made it easy for employees to share approved posts and for the team to track engagement. The impact was immediate: one webcast campaign generated nearly 2,000 registrations within 24 hours, far outpacing previous years’ performance that took weeks to build. Agorapulse also gave the team better visibility into clicks, shares, and reminders, helping ConstructConnect demonstrate value and improve strategic social media execution.

ConstructConnect

Julie Riley

Social Media Manager