Case Study: MBC Group boosts new user growth with Agora-powered interactive live streaming

MBC’s social gaming platform engages players with high-quality interactive live streaming powered by Agora

MBC GROUP, the largest and leading media company in the Middle East and North Africa, sought to boost engagement for its new social gaming platform, WIZZO. The challenge was to build a high-quality interactive live streaming experience to appeal to a tech-savvy gaming audience, a technical area that was new to the company. They turned to vendor Agora to implement a solution for this need.

Agora implemented its Interactive Live Streaming solution to power the WIZZO platform. The implementation allowed for features like real-time viewer comments and co-hosting, creating a highly engaging experience. With Agora's technology and ongoing support, MBC GROUP successfully launched the platform and achieved a 10% increase in new user growth.

MBC GROUP

Antoine Mitri

Senior Manager, Mobile Apps