Case Study: a leading US food retailer strengthens loyalty analytics with Aginity Amp

With Aginity Amp, a leading US food retailer accelerated its ability to provide a better customer experience

A leading US food retailing company faced challenges with its inflexible legacy analytics system, which could not support its strategic vision and made it difficult to add new data sources. This limitation hindered its ability to provide a better experience for its tens of millions of loyalty cardholders and led to duplicated analytic efforts. They turned to vendor Aginity and its Aginity Amp software for a solution.

By implementing Aginity Amp, the company configured a logical data model to combine data from siloed sources, which automatically generated data marts for analytics. This provided a central catalog of analytics, streamlining processes and enabling self-service customer analysis. The results included the accelerated production of massive daily reports and the ability to launch precisely targeted marketing campaigns quickly, enriching customer profiles with new data types to strengthen loyalty.