Case Study: a major grocery retailing company reduces campaign launch time with Aginity

Major Grocery Retailing Company - Customer Case Study

A major grocery retailing company faced challenges due to data siloed across 28 separate divisions, with over 1,000 inconsistent customer attributes. This prevented a unified view of opportunities and made it difficult for their data analysts to find and reuse analytics. The vendor Aginity was engaged to address this issue.

Following a Rapid Analytics Assessment from Aginity, the retailer formulated a new analytics approach. With a new roadmap and immediate recommendations, they dramatically reduced the time to launch a typical marketing campaign from over three days to just four hours. Aginity helped the company uncover significant inconsistencies, such as 35 different ways to define coupons, which led to this measurable improvement in efficiency.