Case Study: the world’s largest eyewear company insources analytics in 90 days with Aginity Amp

A 90-Day Marketing Analytics Insourcing Journey

The world's largest eyewear company faced challenges with its outsourced marketing analytics, which left it without control over its complex data ecosystem. Scattered customer data and analytics hampered marketing efforts and limited visibility. They turned to Aginity and its Aginity Amp software to address these issues.

Aginity deployed its Amp solution on the IBM PureData platform, creating a unified multi-brand analytics environment. This allowed the client to insource, organize, and catalog seven years of customer data across six brands in under 90 days, a process that would have otherwise taken over a year. Aginity's solution enabled the marketing team to send seven times as many weekly campaigns and identified that shoppers who frequented multiple brands were twice as valuable.