Case Study: Southern Illinois University Edwardsville achieves faster, independent alumni and donor email outreach with Agilon

Southern Illinois University Edwardsville - Customer Case Study

Southern Illinois University Edwardsville (SIUE), through its Foundation and Alumni Association, faced limited IT staff and turnover that left them dependent on the university’s marketing team to create and send mass emails. Agilon was engaged to provide email template development, e-newsletter redesign, and staff training so the Foundation and Alumni Association could produce and send communications independently.

Agilon designed and customized dozens of reusable templates (including 32 seasonal templates), implemented a simplified e-newsletter format and standard stylesheet, and delivered training plus a “tool box” for staff continuity. As a result, SIUE achieved faster turnaround, reduced reliance on marketing, standardized communications, and shared responsibilities — and was able to adapt a template on short notice to send a year-end message to over 41,000 alumni with active email addresses (out of about 94,000 living alumni).

Southern Illinois University Edwardsville