Case Study: TV2 Sumo boosts engagement and cuts churn with Agillic

This is for you – TV2 Sumo is winning eyeballs with personalised content

TV2 Sumo, the Norwegian streaming service, needed a better way to keep subscribers engaged after the show or series that initially attracted them ended. Although it had plenty of customer data, it struggled to activate it for personalized communication, making retention a challenge in a subscription model where churn is closely tied to viewing activity. Agillic provided the customer marketing platform used to turn that data into more relevant, one-to-one communication.

With Agillic, TV2 Sumo built personalized content curation and lifecycle communication based on profile, behavioral, and editorial data, supporting acquisition, onboarding, retention, anti-churn, and win-back flows. The results were strong: daily usage rates increased by double digits, churn fell by 52%, and marketing opening rates improved from 25% to 40%.

TV2 Sumo

Hilde Thorjussen

CRM Manager