Case Study: Sportmaster achieves higher omnichannel revenue with Agillic

Sportmaster Understands the Value of an Omnichannel Customer

Sportmaster, Denmark’s largest sporting goods retailer, faced intense competition, low customer loyalty, and growing pressure from online retailers. To improve sales and better use its customer data, Sportmaster partnered with Agillic and its customer marketing platform to become more customer-centric and drive more repeat purchases across online and physical stores.

With Agillic, Sportmaster adopted a single-customer-view, data-driven omnichannel strategy with personalized campaigns and triggered email flows. The results were strong: targeted email open rates increased by 200%, click rates by 500%, conversion rates tripled, click-and-collect orders rose by 40%, and omnichannel revenue grew by 15%. Sportmaster also increased active Klub Sportmaster members by 38% and grew its loyalty program to nearly 1.2 million members.

Sportmaster

Stefan Kirkedal

Head of Omnichannel