Case Study: Red Cross boosts fundraising performance with Agillic

Red Cross - Customer Case Study

Red Cross, the world’s largest humanitarian organisation, needed a more effective way to manage omnichannel fundraising in Denmark, where it serves more than 500,000 donors. Looking for a successor to its existing customer engagement tool, Red Cross chose Agillic and its Customer Marketing Platform to support scalable data handling, personalisation, and faster communication across channels.

Agillic implemented a new data model, migrated data, set up templates and flows, and integrated with Red Cross’s existing systems, including its SMS gateway and data sources. The results were strong: email conversion value increased by 120% and text message value by 60%, while email production time dropped from a day to about 45 minutes. With Agillic, Red Cross gained faster delivery, better personalisation, and a stronger foundation for future omnichannel fundraising.

Red Cross

Mikkel Wraae Hansen

Marketing Automation Specialist