Case Study: Dansk Røde Kors achieves 60% higher SMS donations with Agillic

Red Cross boosts SMS donations by 60% with Agillic

Dansk Røde Kors (Red Cross) faced the challenge of replacing their customer engagement platform to strengthen personalized, omnichannel communication. Their goal was to build donor loyalty and prevent churn, with high consideration for both immediate and future performance. They partnered with the vendor Agillic to address this need.

Agillic implemented a solution involving a new, flexible data model to manage large datasets and enable fast delivery of large-volume SMS messages sent at the ideal time. This approach resulted in a 120% increase in donations from email and a 60% increase in donation rates from SMS. Operational efficiency was also greatly improved, reducing the time for email configuration from a day's work to just 45 minutes. Agillic successfully helped the organization achieve its strategic loyalty objectives.

Red Cross