Case Study: Kop & Kande achieves 82.5% open rates and stronger loyalty engagement with Agillic

Kop & Kande drives 82.5% birthday email open rates with Agillic

Kop & Kande, a Danish retailer with over 80 shops, faced the challenge of increasing the value and membership of its loyalty club. They needed to better integrate the in-store experience to gain a complete customer view for more personalized experiences and to correlate offline data with their communications. To address this, they worked with the vendor Agillic.

Agillic implemented a solution using personalized welcome and conversion flows for newsletter subscribers. This included a campaign that sent birthday emails with vouchers, even when it wasn't the recipient's birthday, to nudge them into joining the club. Agillic also used offline transaction data to improve Facebook audience targeting and to exclude recent purchasers from emails. This strategy achieved impressive results for Kop & Kande, including an 82.5% open rate on the birthday emails, a 5% conversion rate on the automated club campaign, and a 17% return-to-website rate from abandoned basket emails.

Kop & Kande