Case Study: Kop & Kande boosts loyalty and personalisation with Agillic

Kop & Kande - Customer Case Study

Kop & Kande, a Danish retail chain with more than 80 stores, wanted to grow the value and size of its loyalty club while better integrating in-store and online customer data to improve personalization. Agillic helped address this challenge by using its marketing and omnichannel platform to connect offline transaction data with communications and build a fuller customer view.

Agillic implemented welcome and conversion flows for newsletter subscribers to highlight club benefits, including a playful birthday email sent when it was not actually the customer’s birthday. The approach also used offline purchase data to refine Facebook targeting and suppress email to members who had purchased within 24 hours. Results included an 82.5% open rate on the birthday email, a 5% conversion rate on the automated club campaign, and a 17% return to website from abandoned basket emails.

Kop & Kande

Malene Maarbjerg Rasmussen

Marketing & Omnichannel Director