Case Study: Fitness World boosts member retention with Agillic

Fitness World Helps Build Muscle and Healthy Habits

Fitness World, a large fitness chain with more than 230 clubs in Denmark, Poland, and Switzerland, needed a better way to help members build consistent training habits and stay engaged over time. Working with Agillic, they focused on improving member retention through more personalized, automated communication across the customer journey.

Agillic helped Fitness World build a data model and trigger-based communication flows for welcome, retention, and win-back journeys, using member behavior to send relevant motivational messages. The approach delivered measurable results, with retention rates up to 6% higher than the control group, and the same improvement seen in the welcome flow over six months.

Fitness World

Kirsten Lund Petersen

Head of Member Experience