Case Study: Egmont Publishing reduces churn with Agillic

A Good First Impression is the Beginning of a Beautiful Friendship

Egmont Publishing, a magazine and weekly publisher, needed a better way to retain subscribers during the critical trial-to-paid conversion stage of the customer lifecycle. They worked with Agillic and its Customer Marketing Platform to create data-driven, personalised welcome flows that would encourage engagement and reduce churn.

Using Agillic, Egmont Publishing triggered communications based on behavioural, transactional and profile data, such as website visits, magazine usage and shopping activity, while testing content, timing and tone for stronger personalisation. The approach paid off: Agillic helped Egmont reduce churn by 22% during the trial period and improve the relevance and impact of its customer communications.

Egmont Publishing

Dorte Karlsson

Head of Data & Insights