Case Study: The Leprosy Mission Achieves Targeted Media Coverage with Agility PR Solutions

The Leprosy Mission was able to pinpoint the most relevant journalists and build relationships within niche markets with Agility PR Solutions’ global database

The Leprosy Mission of England and Wales is an international Christian development organization that helps diagnose, treat, and support people affected by leprosy, but it faced a major media challenge: because leprosy is not a common issue in the UK, its stories were often hard to place with journalists and outlets relevant to its audience. To improve awareness, donations, and volunteer engagement, the charity turned to Agility PR Solutions and its Outreach platform.

Using Agility PR Solutions’ Outreach tool, The Leprosy Mission built highly targeted media lists with saved searches across more than 1,000,000 journalists and outlets, narrowing by region and niche topics such as international development, charitable work, and Christian publications. This approach saved time and helped secure meaningful coverage, including placements in The Telegraph UK, Yahoo! UK and Ireland, and The Daily Telegraph.

The Leprosy Mission

Katharine Jones

The Leprosy Mission