Case Study: Mastercard Foundation boosts media visibility with Agility PR Solutions

MasterCard Foundation boosts media visibility with Agility PR Solutions through weekly, monthly, and quarterly reporting

The Mastercard Foundation, a major global charity, needed to measure the media impact and share of voice for its financial inclusion and education initiatives. To effectively monitor its global partnerships and ensure crucial local African coverage was captured, it partnered with Agility PR Solutions for their media monitoring and measurement services.

Agility PR Solutions implemented a customized media monitoring and analysis solution, providing weekly, monthly, and quarterly reports. This delivered increased visibility into coverage, enabling the Foundation to assess perception and campaign effectiveness. The solution also revealed a positive correlation between media mentions and increased website traffic, providing actionable insights that guided strategic communications and informed the launch of a major new program.

MasterCard Foundation