Case Study: Interprose streamlines PR reporting with Agility PR Solutions

How Interpose uses Agility PR Solutions’ monitoring and outreach services to help their clients measure the business impact of PR

Interprose, a PR agency serving B2B technology companies and industry associations, needed a better way to prove the business impact of PR to clients. The team was juggling multiple monitoring and reporting platforms, making it difficult to deliver the in-depth analytics, media mentions, email open rates, and share-of-voice reporting their clients expected. Agility PR Solutions was brought in to help streamline and strengthen their reporting process with Agility Monitoring and Agility Outreach software.

With Agility PR Solutions’ single platform, Interprose consolidated tools, built targeted media lists, sent tailored pitches, and generated automated daily coverage reports—all in one place. The new setup improved efficiency, reduced costs, and gave the team the data they needed to justify PR spend to the C-suite. Interprose also found Agility’s monitoring accurate enough to verify global coverage, and the platform’s ease of use helped staff get productive quickly.

Interprose

Cathy Palmen

President