Case Study: Carilion Clinic Achieves Trusted Reputation Insights with Agility PR Solutions

Carilion Clinic - Customer Case Study

Carilion Clinic, a not-for-profit healthcare organization serving nearly one million people in Virginia, needed a better way to capture and trust its media metrics. When Chris Turnbull joined as manager of public relations, he wanted a more accurate system to measure local and regional reputation, reduce the “noise” from irrelevant mentions like obituaries and crime reports, and give leadership a clear, reliable view of public sentiment. Carilion Clinic chose Agility PR Solutions for media monitoring and PR measurement after issuing an RFP.

Agility PR Solutions partnered with Carilion Clinic to build the Reputation Radar Report, a customized reputation dashboard that combines earned media and social media sentiment, and sometimes patient feedback, into a single weekly and monthly score. The report gave executives an easy-to-read, trustworthy snapshot of reputation, saved the PR team hours of manual vetting per report, and proved highly valuable: 70% of executives opened and read it every time, leading Carilion to expand distribution to all VPs.

Carilion Clinic

Chris Turnbull

Public Relations Manager