Case Study: Specialist Crafts achieves timely, consistent product publishing and faster time-to-market with Agility PIM

Timely product information management for stretched processes

Specialist Crafts, a UK distributor and retailer of arts and handicraft materials with more than 16,000 products, faced stretched processes across marketing, product data management and catalog production as it grew multiple channels to market. To establish a single reliable product record and enable accurate, timely publishing to websites and printed catalogs, Specialist Crafts selected Agility PIM to unify and streamline its product information workflows.

Agility PIM implemented customized Agility Modular Interface (AMI) workspaces and Agility DI web feeds, speeding user adoption and fitting the system to departmental needs from product management to warehousing. The solution reduced effort, increased consistency, pulled disparate processes into coordinated workflows, and saved significant time and resources across data management, ecommerce and catalog production; Agility PIM will also serve as the item master feeding the company’s Sanderson ERP to further cut new-product creation effort.

Specialist Crafts

Nick Beavon

Managing Director