Case Study: SCENE achieves omnichannel customer experience and full content control with Agility CMS

Innovating Omnichannel Customer Experience for SCENE Rewards Program

SCENE, the Canadian rewards program with more than eight million members, needed a flexible CMS during its 2016 rebrand to speed time-to-market for content, consolidate separate desktop and mobile sites into a single responsive experience, and allow non-technical internal teams to update both the website and a new mobile app. SCENE selected Agility CMS to provide a platform that could meet these omnichannel and scalability requirements.

Agility CMS delivered a customized integration and a single content hub so SCENE could manage offers, rewards and app content from one place (registrant data remained with SCENE). The solution automatically pushes updates across desktop, mobile and app channels, giving SCENE full control over content, faster publishing by non-technical staff, and a consistent omnichannel member experience—including access to transactions, personalized offers and point balances—while providing a scalable architecture for future needs.

SCENE

Shawn Bloom

Vice President of Operations, Partnerships & Digital Strategy