Case Study: Visit Orlando achieves 20% online revenue growth and streamlined ticketing with Agility CMS

Agility CMS' Headless ecommerce increase revenue by 20%

Visit Orlando, the official tourism association for Orlando, faced a failing digital stack that couldn’t handle peak traffic or ticket demand, so they switched to Agility CMS in 2016. Their previous site and eCommerce system crashed under load, required staff to issue tickets manually in daily batches, suffered high payment declines, and drove up operational and staffing costs while hurting online conversions.

Agility CMS delivered a custom headless solution—multi-site, multi-channel content management plus online eCommerce and POS ticketing—unifying content and sales across channels. The new platform immediately improved UX and operations: online revenue rose 20%, conversion rate climbed 10%, engagement increased 25%, and administrative costs and workload dropped (allowing the team longer holidays), while simplifying future site rollouts.

Visit Orlando

Shawn Hart

Director of Web Development & Enterprise Applications