Case Study: London Borough of Barking and Dagenham achieves higher survey response rates with Agilisys Engage

London Borough of Barking and Dagenham - Customer Case Study

The London Borough of Barking and Dagenham (LBBD) sought a better method to survey users of its 'MyAccount' portal. Previous citizen surveys were costly and time-consuming to administer, yielding very low response rates. The council needed a more user-friendly and efficient way to collect valuable feedback.

Agilisys implemented its Engage solution, which used intelligently targeted 'roadblocks' to offer survey links at the optimal point in a citizen's online journey. This approach increased survey responses by 50% in half the time compared to previous averages. The council received over 300 responses in six weeks, providing crucial insights at a significantly lower cost and saving substantial time and resources.

London Borough of Barking and Dagenham