Case Study: Optikrock & Melody Wholesale achieves unified multi-channel inventory and order management with Agiliron

Optikrock - Customer Case Study

Optikrock & Melody Wholesale, a small Sacramento-based e-commerce and wholesale business run by Mike Farrace, sells music art and memorabilia through a B2C WebStore, a B2B wholesale channel and eBay. Facing a complex product catalog with many custom attributes, fragmented inventory and pricing across three sales channels, and the need for CRM automation and QuickBooks integration, Optikrock & Melody Wholesale engaged AGILIRON and deployed the AGILIRON Premier Edition.

AGILIRON implemented its Premier Edition—including WebStore(s), eBay integration, CRM, accounting and order management modules—and imported existing product, inventory and customer data. AGILIRON’s solution centralized order management and fulfillment, synchronized inventory and pricing across channels, added custom-attribute search and real-time stock visibility, and produced significant time and personnel cost savings while giving the business total visibility from anywhere.

Optikrock

Mike Farrace

Owner